What’s in a Name: Labeling the Thelen Merger

It’s another merger — San Francisco-based Thelen Reid & Priest is combining forces with New York-based Brown Raysman Millstein Felder & Steiner — and of course you’re wondering why one name was chosen to go before the other.

According to Thelen Reid & Priest head Stephen O’Neal, it was never a topic of discussion.

“We’re certainly larger, so I don’t think it was a surprise,” O’Neal said, who will serve as co-chairman with Brown co-managing partner Julian Millstein at the new firm.

Though they don’t get to be first on the stationery, Brown did get to retain three of its names — one more than Thelen. O’Neal said that it was due to the fact that Brown is a first-generation firm whose founders are still working with the firm.

Although the new name is shorter than the eight total names between the two firms, it could get shorter still.

Millstein said the name is not set in stone and could be shortened for marketing purposes as time goes on.

Zusha Elinson

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