Grubman: The ‘It’ Factor? Or Just Good PR?

In the latest issue of Vanity Fair, New York entertainment lawyer Allen Grubman has more to savor than just a saccharin photo spread (World Exclusive!) of the Tom Cruise-Katie Holmes progeny. The Grubman Indursky & Shire lawyer can enjoy his own tiny photo on page 259, since he squeaked onto the top 100 list of the “New Establishment” crowned by the magazine this year.

He’s the only lawyer Legal Pad saw on the list, landing at No. 94.

And in any other year, even he wouldn’t have made it. Since 1994, Vanity Fair has typically anointed just 50 “major figures of the Information Age.” This year, the magazine doubled that list, expanding beyond entertainment, information and technology to a group it broadly describes as “a movable band of thinkers, owners, creators, and buyers” who set agendas “in myriad arenas.” Concrete things like wealth — plus intangibles like “vision” and “x factor” — get you entrée.

This year, Grubman rubs shoulders, at least on paper, with the likes of Rupert Murdoch, Steve Jobs, Bill Clinton and Michael Milken. And also the likes of George Clooney, Jay-Z, Don Imus and Howard Stern, all of whom wound up higher on the list than he did. (Designer Marc Jacobs brought up the rear at No. 100.)

And what do we learn about Grubman from the spread? Mainly that his firm’s clients have included Madonna, Martha Stewart, Bruce Springsteen and Elton John. That he played a role in founding the Rock and Roll Hall of Fame. That he is the father of the much-hyped PR woman Lizzie Grubman (yes, the same one who made the news several years ago for backing an SUV into a crowd outside a nightclub). That his house in East Hampton is on a road called Lily Pond Lane. Oh, and that his 1961 Jaguar convertible was a gift from his wife.

Pam Smith



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